our work - case study

brief

After 20 years of providing the fashion and creative industries with hair and make-up artists, Joy Goodman felt it was time for a brand make-over and asked box to come up with a new identity and to see this through from the stationery to the website, while showing artists' work in the best possible light.

solution

The identity we came up with included a name change to simply calling the agency Joy. Simple and stylish identity development which included an audio identity, and the development of stationery, press ads and other communications materials, including the development of an intuitive website, that's updated in-house using our Lightbox content management system.

result

The new site and content management system energised the organisation allowing it to effectively harness the power of the web to drive an upturn in business enquiries and proven savings on general artist administration.